What is Digital Marketing?

Marketing activities that involve the use of an electronic device, and internet per se is called Digital Marketing. Leveraging on aspects such as websites, Search Engines, Social Media, E-mail, etc. to engage with prospective clients altogether falls under the purview of Digital Marketing. Having a Digital Strategy along with a Social Media presence for your business is of utmost importance in current times.

Benefits of Digital Marketing

While Traditional Marketing has its limitations, Digital Marketing allows your creative juices to flow. You can be as creative and experimentative in Digital Marketing, as you can.

Digital Marketing also allows you to keep a track on the analytics and measure results more effectively, hence providing a better ROI. Metrics like clicks, impressions, sales, traffic, etc. ensure High Measurability in Digital Marketing. With Digital Marketing, your Marketing spent is in the right place.

With Digital Marketing, you can target your customer as precisely as possible. There are various aspects with which you can narrow down to your ideal Target Customer. Some of them include, gender, age, education, location, income groups, psychographics, etc.

In traditional marketing, money once spent, cannot be taken back no matter what the results are. But with Digital Marketing, you can tweak the ads while they’re running, if you see them not performing well. You can even change your budgets and Ad Spent mid-way.

If managed effectively, Digital Marketing allows small and medium businesses to compete freely with large businesses with much small ad budgets, thus providing a level playing field.

With Digital Marketing, your ads can now be Hyper-Personalized depending upon your customer and TG. Every user likes to see ads that are directly targeted to him or her. This gives them a feeling of trust and association.

It also allows Automation, where you can send content and ads to your consumers in just the perfect time, automatically, without having to worry about repetitiveness and someone posting it.

Digital Marketing Channels

  1. Search Engine Optimization (SEO) / Search Engine Marketing (SEM)

The process of optimizing a website in order to get it ‘ranked’ higher in the search engines results pages, when a user searches for a desired query, is called Search Engine Optimization. This enhances organic traffic for your website.

SEO can be performed via both On-Page & Off-Page activities.

On-Page activities include all the activities and content that is available on the webpages of the website, and are in your direct control through the website. It includes factors like keywords, Meta description, titles, URL structure, Page performance, etc.

Off-Page activities are the factors off the web page that affect your SEO ranking. Some examples are backlinks from other websites and your social media promotional methods.

Search Engine Marketing (SEM) involves the promotion of your website by increasing its visibility in search engine results pages (SERPs) mainly through paid advertising.

  • Content Marketing

The creation and promotion of content pieces through various platforms for generating traffic, brand awareness, customer leads, etc. It includes platforms like Blog Posts, E-books, Whitepapers, Infographics, etc.

  • Social Media Marketing (SMM)

Social Media users claim to use around 37% of their time interacting with branded content. When a business promotes their brand and content through various social media handles with the purpose of driving traffic, generating brand awareness and generating leads, it is termed as Social Media Marketing (SMM). Some widely used platforms are Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest.

Social Media Optimization (SMO) refers to the use of all the available communities and outlets that may help a brand generate traffic to their website and hence increase awareness. It is similar to SEO. The outlets include Social Media News Portals, RSS Feeds, Video Blogging sites & Bookmarking sites.

  • Pay Per Click (PPC)

It is when a business drives traffic to its website by paying your website publisher every time a user clicks on your ad. Google Ads, Facebook Pad Ads, LinkedIn Sponsored Messages are all PPC types.

  • Affiliate Marketing

It is a performance based advertising where one person receives commission for promoting other’s content and business on their website. You can refer someone’s business on your website or social media channels.

  • E-Mail Marketing

E-mails are the best form of communicating medium to send personalized content in order to promote your brand. Newsletters, Loyalty Coupons, Welcome Mails, etc. some examples used in e-mail marketing.

Other prominent examples of Digital Marketing are Online PR, Inbound Marketing, Influencer Marketing, Podcasts and Native Ad Content.


We are in times when people are stuck onto their mobile screens even when they are outside, commuting or doing anything, resulting in a drastic shift in the way the users like their ads to be fed to them. So if you are not already involved with Digital Marketing, you might lose out on a lot of business because your competitors are already doing it. You need not invest huge sums of money in Digital Marketing, you can even start with a very small amount to begin with. Thus to ensure a better ROI on your Marketing & Advertising Spent, online is the key. For all your Digital Marketing Solutions, contact AB Web Technologies. We have a highly experienced in house team of Digital Marketers who will ensure the best solutions to your business. So don’t wait for your competition to outgrow you, contact https://abwebtechnologies.com now.